Content Marketing and the Power of Story

The opening video from Content Marketing World on “The Power of Story”. A very powerful video showcasing that Content Marketing is not that new. The idea of this video is that content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing. Includes case studies from LEGO, John Deere, Blendtec, American Express and more.

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