Coca-Cola Content 2020 Initiative Strategy Video

This video is combines the Part I and Part II videos of the Coca-Cola Content 2020 Initiative (C2020I) videos on Coca-Cola’s emerging content marketing strategy as they transition from one-way messaging via advertising excellence to content marketing excellent that makes their marketing content optimized for audience interaction (customers, partners, employees, enthusiasts, stakeholders, etc.). C2020I is the perfect compliment to Google’s “Zero Moment of Truth” (ZMOT) videos and strategies.

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