How Brands Are Using Social Media To Make TV Ad Buys More Valuable

Seen through the lens of marketers, social TV is merely another facet of big data. Platforms like Twitter and Facebook channel millions and millions of reactions to TV and video content. Social TV analytics vendors take all this chatter, they filter it to screen out the junk, they categorize keywords and sentiment, and spit out numbers-backed insights.

By Josh Luger

Social Media usage during TV

Broadcasters and marketers can track audiences, their reactions to specific content, and crucially —tie all of this to their demographic data and broader interests.

This is tremendously valuable to brands and advertisers, as well as TV and movie studios.

In a new report from BI Intelligence, we discuss specifically how, and define what social TV is, analyze the most important social TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter.

Here’s an overview of how social TV is being used by advertisers and brands: 

In full, the report: 

Source: Business Insider

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