Beginners Guide to Content Marketing – Infographic

90% of organisations currently undertake content marketing and on average they spend more than 25% of their budget on this channel.

Furthermore, 80% of marketers believe custom content should be central to marketing work and almost two-thirds (62%) of companies outsource their content marketing.

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25 Landing Page Optimization Best Practices

If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic. We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.
From creating targeted, cohesive campaigns to testing strategies that get results – this infographic covers it all.
Do you have landing page tips of your own to share? Let us know. Continue reading

Ten Landing Page NO NO Practices

In honor of All Hallow’s Eve, I decided to scour the online world and find ten landing page practices that every marketer should avoid.

Caution: Some of the content will send you chills, so be ready.

Spooky Non-Specific Landing Pages

1. Eek, message mismatch. Vineyard Vines tempted me with their enticing copy, but left me asking for more when I hit the landing page. Where has the white sweater gone? It has disappeared without a trace. Continue reading