Content Marketing for B2B Customers

In the last couple of years content marketing has grown and today is a top priority for most marketing departments. according to the Content Marketing Institute 2013 starts out with 9 out of 10 businesses using content marketing. However there is still uncertainty as to how organisations can implement this tool most effectively in their business model.

Having researched with our clients and other experts we follow a 10 step plan derived from the Chartered Institute of Marketing to first analyse, plan and then implement content marketing strategies for our clients. Here you can download a short presentation that shows you the different pillars of this Content Marketing Plan for B2B customers. Continue reading