When it comes to digital marketing, small- and medium-size businesses have high hopes. Not only do they hope to drive sales and increase brand awareness through their digital marketing efforts, but they also hope to reach new customers and drive customer engagement from digital marketing efforts as well.
Businesses also hoped to identify customer insights and achieve cost savings and productivity from marketing. Businesses also list obtaining sales leads and improving search engine ranking as other reasons for going digital.
By: David Mielach, BusinessNewsDaily Staff Writer