Content marketing has become a growing trend to reach out to potential customers online, supplanting traditional advertising. According to MarketingProfs and the Content Marketing Institute, more than half (55%) of B2C marketers plan to increase their content marketing spending in 2013, on average constituting 28% of their budget. Advertising as a means to draw an audience is still a big spend but reading actual content rather than just clicking on an ad is starting to draw online readers attention.
By Rawn Shah,
When it comes to social media strategy, brands like Oreo can create 100 brilliant Facebook posts 100 days in a row (to celebrate its 100th birthday, of course), while other advertisers completely flounder.
So Facebook decided to call out the brands that are doing the best work on the medium — mostly using unpaid advertising — by announcing the winners of its second annual Facebook Studio awards.
An elite group of advertising experts from all the top agencies made up the jury that analyzed which brands deserve the prize, which is actually a simple wooden box with the letter “f” carved on it.
Source: Business Insider
If you’re the admin of a Facebook page you spend a lot of time cultivating your FB marketing. Despite Facebook’s ongoing evolution, it’s possible to have an engaged following as part of your larger digital marketing strategy. Regularly posting relevant, interesting content, Interacting with your Facebook audience is part of Facebook community management. Though you can’t expect each Facebook post to spark comments, you can learn as to what prompts Facebook users to interact with page content.
While LinkedIn saw an increase, Facebook participation among small businesses polled decreased from 44 percent to 41 percent over the past year.
The majority (66 percent) of small businesses plan to invest as much or more in digital marketing, such as Websites, social media and online advertisements, as they did last year, according to the 2013 AT&T Small Business Technology Poll, which surveyed 1,000 small businesses nationwide. Continue reading
It’s easy to spot the really bad web content. After all, it’s usually stuffed with so many keywords and written with such glaring grammatical mistakes that it looks like some kind of Martian language (my apologies to all of the Martians who may be reading this!).
But just because your web content doesn’t look atrocious at first glance doesn’t mean that it’s making the best impression for your business. There are plenty of content writing mistakes that aren’t quite as obvious – but still hold you back.
Are YOU making any of these mistakes?
By Nicole Beckett Continue reading
How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs? If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan.
By Vickie Pittard
By Anna Qu
Custom content spending on production and distribution rose to 43.9 billion, the second highest amount to be recorded. All forms—print, electronic and other—experienced growth; a 9.2% rise over last year’s 40.2 billion, with print still claiming the lion’s share of dollars spent in content marketing. Of the average overall marketing, advertising and communications budget, 39% of the funds were dedicated to content marketing.
Released just prior to the industry’s largest event in Chicago next week, the “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2013,” is the 13th annual industry report by the Custom Content Council and ContentWise, comparing usage of content marketing among different formats from 1999-2012, including print, web, email, video, virtual events, white papers, podcasts and e-Zines.