How Brands Are Using Social Media To Make TV Ad Buys More Valuable

Seen through the lens of marketers, social TV is merely another facet of big data. Platforms like Twitter and Facebook channel millions and millions of reactions to TV and video content. Social TV analytics vendors take all this chatter, they filter it to screen out the junk, they categorize keywords and sentiment, and spit out numbers-backed insights.

By Josh Luger

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With PC sales declining 14% in Q1 of 2013, digital marketers should move half their budget to mobile now

With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and continue to spend heavily in traditional media such as television and PC web media such as search or display.

by Gregory Kennedy, Vice President, Marketing at TapSense Continue reading