While LinkedIn saw an increase, Facebook participation among small businesses polled decreased from 44 percent to 41 percent over the past year.
The majority (66 percent) of small businesses plan to invest as much or more in digital marketing, such as Websites, social media and online advertisements, as they did last year, according to the 2013 AT&T Small Business Technology Poll, which surveyed 1,000 small businesses nationwide. Continue reading
With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and continue to spend heavily in traditional media such as television and PC web media such as search or display.
by Gregory Kennedy, Vice President, Marketing at TapSense Continue reading
Key tips for Webinar marketing
Webinars are a great way to market your business. They help you get your brand out there, increasing buzz, traffic & offer a great way to build your prospect lists. However, the question is how you promote it? Down below we discuss some of the key tips you should keep in mind when promoting your Webinar.
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
In the last couple of years content marketing has grown and today is a top priority for most marketing departments. according to the Content Marketing Institute 2013 starts out with 9 out of 10 businesses using content marketing. However there is still uncertainty as to how organisations can implement this tool most effectively in their business model.
Having researched with our clients and other experts we follow a 10 step plan derived from the Chartered Institute of Marketing to first analyse, plan and then implement content marketing strategies for our clients. Here you can download a short presentation that shows you the different pillars of this Content Marketing Plan for B2B customers. Continue reading
How a brand creates, delivers, and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately motivating a change in behaviour. – Joe Pulizzi
Content Marketing for Business Customers
If you want to write a blog deciding on which one to use is a difficult choice to make as there many options to use. So in this series see some rankings for the different blog sites. In Part I of our series we gave you the different characteristics based on which we have ranked these different blog sites. In Part II we looked in detail at different features of the design tools that different blog sites offer you. In Part III we ranked the blog sites on the basis of the promotional & tracking tools they offer you. In this post we look at the different technical help tools that different blog sites offer you! Continue reading