How Often Should You Feed Your Content Marketing Programs?

Some common questions arise as you begin engaging in a content marketing program: How often do I need to update my content? How often should I be publishing? What is too much? How do you find the time to publish?

The answer, which everyone hates to hear, is “it depends.” But it does depend—on the channel and where you’re sharing your content.

In this article, you’ll find guidelines on the frequency of your content posts based on channel.

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Content Marketing – B2B

Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.

Content Marketing for B2B Customers

In the last couple of years content marketing has grown and today is a top priority for most marketing departments. according to the Content Marketing Institute 2013 starts out with 9 out of 10 businesses using content marketing. However there is still uncertainty as to how organisations can implement this tool most effectively in their business model.

Having researched with our clients and other experts we follow a 10 step plan derived from the Chartered Institute of Marketing to first analyse, plan and then implement content marketing strategies for our clients. Here you can download a short presentation that shows you the different pillars of this Content Marketing Plan for B2B customers. Continue reading

Blog Services Review 2012 – IV

If you want to write a blog deciding on which one to use is a difficult choice to make as there many options to use. So in this series see some rankings for the different blog sites. In Part I of our series we gave you the different characteristics based on which we have ranked these different blog sites. In Part II we looked in detail at different features of the design tools that different blog sites offer you. In Part III we ranked the blog sites on the basis of the promotional & tracking tools they offer you. In this post we look at the different technical help tools that different blog sites offer you! Continue reading

Blog Services Review 2012 – III

If you want to write a blog deciding on which one to use is a difficult choice to make as there many options to use. So in this series see some rankings for the different blog sites. In Part I of our series we gave you the different characteristics based on which we have ranked these different blog sites. In Part II we looked in detail at different features of the design tools that different blog sites offer you. In this post we look at the different promotional and tracking tools that different blog sites offer! Continue reading