Videos

Facebook Says These Are The 10 Best Brands On The Social Network

When it comes to social media strategy, brands like Oreo can create 100 brilliant Facebook posts 100 days in a row (to celebrate its 100th birthday, of course), while other advertisers completely flounder.

So Facebook decided to call out the brands that are doing the best work on the medium — mostly using unpaid advertising — by announcing the winners of its second annual Facebook Studio awards.

An elite group of advertising experts from all the top agencies made up the jury that analyzed which brands deserve the prize, which is actually a simple wooden box with the letter “f” carved on it.

Source: Business Insider

Driving Engagement on Facebook-4 Steps

If you’re the admin of a Facebook page you spend a lot of time cultivating your FB marketing. Despite Facebook’s ongoing evolution, it’s possible to have an engaged following as part of your larger digital marketing strategy. Regularly posting relevant, interesting content, Interacting with your Facebook audience is part of Facebook community management. Though you can’t expect each Facebook post to spark comments, you can learn as to what prompts Facebook users to interact with page content.

Coca-Cola Content 2020 Initiative Strategy Video

This video is combines the Part I and Part II videos of the Coca-Cola Content 2020 Initiative (C2020I) videos on Coca-Cola’s emerging content marketing strategy as they transition from one-way messaging via advertising excellence to content marketing excellent that makes their marketing content optimized for audience interaction (customers, partners, employees, enthusiasts, stakeholders, etc.). C2020I is the perfect compliment to Google’s “Zero Moment of Truth” (ZMOT) videos and strategies.

Content Marketing and the Power of Story

The opening video from Content Marketing World on “The Power of Story”. A very powerful video showcasing that Content Marketing is not that new. The idea of this video is that content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing. Includes case studies from LEGO, John Deere, Blendtec, American Express and more.

Infographic Video – U.S. Digital Marketing Spending report 2013

These info graphics highlight the findings included in the Gartner U.S. Digital Marketing Spending report.  The findings are based on a survey of over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries (financial services and insurance, high-tech, manufacturing, media, retail, and healthcare). The survey was conducted in November and December of 2012.

The report examines how marketers are allocating their budgets, what activities are contributing to marketing success and other factors.

Content — Why People Share on Facebook

When creating your Facebook Fan page you must first decide what to post. We must first understand what is it that compels our fans to share. Once this part is sorted we can create good quality viral posts that will get the customers hooked onto the brand you are creating. Here we look at the top 4 social behaviours that occur on Facebook, and in life, so we can actively create conversations and build relationships that will result in sharing of content.

Content Marketing – B2B

Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.