How Brands Are Using Social Media To Make TV Ad Buys More Valuable

Seen through the lens of marketers, social TV is merely another facet of big data. Platforms like Twitter and Facebook channel millions and millions of reactions to TV and video content. Social TV analytics vendors take all this chatter, they filter it to screen out the junk, they categorize keywords and sentiment, and spit out numbers-backed insights.

By Josh Luger

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Facebook Says These Are The 10 Best Brands On The Social Network

When it comes to social media strategy, brands like Oreo can create 100 brilliant Facebook posts 100 days in a row (to celebrate its 100th birthday, of course), while other advertisers completely flounder.

So Facebook decided to call out the brands that are doing the best work on the medium — mostly using unpaid advertising — by announcing the winners of its second annual Facebook Studio awards.

An elite group of advertising experts from all the top agencies made up the jury that analyzed which brands deserve the prize, which is actually a simple wooden box with the letter “f” carved on it.

Source: Business Insider

Driving Engagement on Facebook-4 Steps

If you’re the admin of a Facebook page you spend a lot of time cultivating your FB marketing. Despite Facebook’s ongoing evolution, it’s possible to have an engaged following as part of your larger digital marketing strategy. Regularly posting relevant, interesting content, Interacting with your Facebook audience is part of Facebook community management. Though you can’t expect each Facebook post to spark comments, you can learn as to what prompts Facebook users to interact with page content.

Small Businesses’ Investment in Digital Marketing Rises

While LinkedIn saw an increase, Facebook participation among small businesses polled decreased from 44 percent to 41 percent over the past year.

The majority (66 percent) of small businesses plan to invest as much or more in digital marketing, such as Websites, social media and online advertisements, as they did last year, according to the 2013 AT&T Small Business Technology Poll, which surveyed 1,000 small businesses nationwide. Continue reading

With PC sales declining 14% in Q1 of 2013, digital marketers should move half their budget to mobile now

With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and continue to spend heavily in traditional media such as television and PC web media such as search or display.

by Gregory Kennedy, Vice President, Marketing at TapSense Continue reading

The State of Digital Marketing in the Networked Age

Pew Interent Director Lee Rainie will discuss the Project’s latest research into internet trends, mobile connectivity, and use of social media and what they mean for marketers. He will also look ahead at some of the big questions about the next stages of technology.

Source – Pew Internet